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Growing Tesla Revenue Puts the Company on Firm Ground to Maintain High Profitability
2021 has been a milestone in the history of Tesla as the company sets to rest all doubts about its profitability. During the preceding years, there was high skepticism about Tesla’s profitability. But the company’s recent earnings report proves the skeptics wrong as Tesla makes a turnaround and establishes its identity as a profit-making company … Continued
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IEM Blog
Mar 25, 2022
Ansoff Matrix – A Must-Have Tool for Business Leaders for Developing Expansion Strategies
The Ansoff matrix is a tool that companies and their marketing leaders use to develop growth strategies by understanding the underlying risks. Also known as the Product/Market Expansion Grid or Ansoff Growth Matrix helps the leaders to analyze and plan their growth strategies by knowing the kinds of risks associated with each strategy. H.Igor Ansoff, … Continued
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IEM Blog
Mar 24, 2022
Lenskart – The Innovative Hybrid Business Model of Online and Offline Selling
Lenskart needs no introduction because, since its launch in 2010, it is now a trusted eyewear brand in India. It’s highly creditable of its founder Peyush Bansal that he not only established a new brand but also created an entirely different business model that completely changed the concept of selling eyewear. Traditionally, selling eyewear and … Continued
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IEM Blog
Mar 23, 2022
An Overview on the Tough Competitors – Samsung Pay vs Google Pay vs Apple Wallet
Digital wallets are a secure and handy method to keep all of your credit cards in one place. According to Allied Industry Research’s 2017 research, the worldwide mobile wallet market is anticipated to register over $3.4 billion by 2022, with a compound annual growth rate of 33.4% from 2016 to 2022. Consequently, Apple, Google, and … Continued
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IEM Blog
Mar 22, 2022
What is the Average CTR for Google Ads?
The top search engine on the internet today is Google. The ads that appear on the top of a Google search have an average click-through rate (CTR) of about 3-4%. This means that for every 100 viewers, 3 to 4 persons click on the ad. It is found that PPC, i.e., Pay per click on … Continued
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IEM Blog
Mar 21, 2022
A Concise and Informative Discussion on How Is Kinetic Energy Used by Humans
Kinetic energy is the body’s energy that is in motion; it simply means that all moving objects have kinetic energy. The total kinetic energy depends on the amount of work done on the object, acceleration after the inertia from the external factors, etc. To fully understand this energy, learning how kinetic energy is utilised is … Continued
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IEM Blog
Mar 17, 2022