The top search engine on the internet today is Google. The ads that appear on the top of a Google search have an average click-through rate (CTR) of about 3-4%. This means that for every 100 viewers, 3 to 4 persons click on the ad. It is found that PPC, i.e., Pay per click on Google, has a success rate of around 50%, which is about only 3-4 people converting. So, how does one increase the average CTR for Google ads?
Strategy used by Google AdWords Management Services
As per statistics, it is seen that with PPC marketing, an average advertiser has the potential to double his Return on Investment (ROI). But this does not mean that good conversion is easy, and it takes months and years to tweak one’s campaign to achieve a conversion rate that impacts the bottom line.
A PPC agency will use some of the following strategies to double the PPC conversion rate.
Use Headline hacks
Headline remains the key because it creates the first impression on the viewer. They are the critical elements of a CTR in Google ads. Not only do they make an impression, but they should be written in a language spoken by the viewers. This encourages the viewer to click on the ad. Strong headlines works. The agency will use a Headline analyzer to test and rework the headlines, thus making them practical for each PPC ad campaign.
Customize landing pages
A CTR digital marketing company will run ads for different segments will ensure that the viewer lands on the right page after clicking on the Ad. A company may have various services and products, so it is essential to land on the right page. Targeted landing increase conversions as they address a user’s needs in the minimum time, and this strategy has seen an increase in conversions. If the ads are good with catchy and strong headlines and keywords, still the conversion is not taking place means that the landing pages need to be optimized.
Improvisation suggestions for average CTR
A few key things are required for average CTR to improve:
- The offer on the product or service on the page must be clear and direct—no beating about the bush.
- Reduce the page’s visual clutter with the proper colors for buttons.
- The language on the page should match the tone and language of the ad.
Use of SKAG
The use of Single keywords groups allows pairing single key terms with specific ads creating targeted PPC campaigns. For example, suppose a company sells Nike shoes, yoga pants, and kettlebells. In that case, if a user clicks on Nike shoes, only shoes will show up and not Kettlebells. This pairing helps to increase the relevancy of ads and increases conversion substantially.
An expert, Google ads agency, will use contextual targeting techniques to bid for high-visibility ad placements and manage placement techniques where ads are shown on particular web pages, mobile websites, apps, blogs, games for effective conversions.