Blog
Author: IEM Blog
Meesho-A Unique App For A Hassle-free Shopping Experience
Meesho is a unique shopping app with several features that others don’t. With Meesho, you can get personalized recommendations, exclusive deals, and a wide range of products. Meesho is the perfect shopping app for those who want a hassle-free experience. In a country like India, where Internet usage is growing at an unprecedented rate, Meesho … Continued
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IEM Blog
Aug 17, 2022
The Burger King – Winning the Hearts of Consumers With Disruptive & Creative Marketing Campaigns
By serving 11 million global customers daily, Burger King has all the rights to claim its monarchy in the hamburger domain of the Quick Service Restaurant (QSR) industry. Burger King is one of the largest global burger chains that breathe heavily at the neck of its arch-rival, McDonald’s, but its innovative and daring marketing campaigns … Continued
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IEM Blog
Mar 31, 2022
Attending Online Auctions by the Liquidations Companies Is the Best Way to Buy Amazon Pallets for Sale
If you are in the business of re-selling items sourced from the “sales return’ Amazon stocks, then you must be on the lookout for Amazon pallets for sale. E-Commerce giants like Amazon, Walmart, Target, etc., have to handle a high volume of return items from customers, as high as 30% globally. As more and more … Continued
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IEM Blog
Mar 29, 2022
Knowing Average CTR for Google Ads Is Essential for Search & Display Advertisements
CTR or the Click-Through Rate is the only metric to judge the performance of digital ads published on platforms like Google. The average CTR for Google ads serves as a benchmark to compare how ads perform on the platform. The average click-through rate varies by industry, and there is nothing like good or bad CTR. … Continued
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IEM Blog
Mar 28, 2022
Growing Tesla Revenue Puts the Company on Firm Ground to Maintain High Profitability
2021 has been a milestone in the history of Tesla as the company sets to rest all doubts about its profitability. During the preceding years, there was high skepticism about Tesla’s profitability. But the company’s recent earnings report proves the skeptics wrong as Tesla makes a turnaround and establishes its identity as a profit-making company … Continued
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IEM Blog
Mar 25, 2022
Ansoff Matrix – A Must-Have Tool for Business Leaders for Developing Expansion Strategies
The Ansoff matrix is a tool that companies and their marketing leaders use to develop growth strategies by understanding the underlying risks. Also known as the Product/Market Expansion Grid or Ansoff Growth Matrix helps the leaders to analyze and plan their growth strategies by knowing the kinds of risks associated with each strategy. H.Igor Ansoff, … Continued
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IEM Blog
Mar 24, 2022