The Burger King – Winning the Hearts of Consumers With Disruptive & Creative Marketing Campaigns

By serving 11 million global customers daily, Burger King has all the rights to claim its monarchy in the hamburger domain of the Quick Service Restaurant (QSR) industry. Burger King is one of the largest global burger chains that breathe heavily at the neck of its arch-rival, McDonald’s, but its innovative and daring marketing campaigns have been a major disruptive force in the market. Several of the company’s out-of-the-box marketing campaigns have set new marketing benchmarks and deeply impacted the business outcome by swaying new consumers towards the brand and ensuring deeper engagement that generates more leads and conversions. Marketing experts and business leaders closely monitor Burger King’s unique ad campaigns and take special interest in Burger King’s case study to understand its hidden powers in accelerating business growth. 

Burger King case study – uncovering the secrets of the crowd-pulling capabilities

Marketing experts are keenly interested in the Burger King campaigns that thrive on innovative advertising, from billboards to digital signages and mobile apps. Despite the fierce competition in the fast-food business, the company has acquired enormous capabilities in crowd-pulling by creating disruptive, daring, and innovative ad campaigns. Although most of the campaigns are marketing stunts, their underlying consistency, wit, and honesty strike the right chord with the target audience. 

Continuous scrutiny of the advertising strategies over the years helped the company overhaul its advertising campaigns at the right times to ensure closer consumer engagement. The burger king marketing strategy thrived on rebranding while expanding its appeal through wider demographic reach. As the golden era of the 70s started fading in the following decades, the company rebranded in 2020 by redesigning the Burger King image and reviving its old slogan ‘Have it your way,’ which also became the corporate motto. By presenting a completely new brand image and creating product-oriented marketing campaigns, the company aimed at expanding its demographic reach by going beyond the 18-35 years customer segment.

Focus on food and food ingredients

In the course of time, the burger king marketing strategy started emphasizing what they are offering to customers instead of putting all efforts into brand building. The marketing campaigns became more product-oriented by shedding their brand affinity. The shift in marketing strategy clearly indicated the company’s efforts in going with the trends as consumers became more conscious about what they were consuming instead of trusting brands blindly. 

Connect with customers in the way they want

As digital marketing gained traction and consumers wanted more convenience in accessing products, the battle of Mcdonald’s vs. Burger King marketing strategy became more intense. Burger King quickly adapted new technology to offer more convenience to consumers in buying the products on the go by introducing the driving app. The marketing campaigns encouraged the use of the driving app that helped to meet the expectations of consumers who could buy burgers on the go. 

The out-of-the-box marketing campaigns that dared to disrupt the status quo helped the company maintain its leading position in the QSR industry, which is now the Burger King case study subject.