Department of Master of Business Administration (MBA) of Institute of Engineering & Management (IEM), Saltlake, Kolkata conducted 2 Day Management Development Programme (MDP) on Emerging Trends in E-Business & E-Retailing on January 19 & 20, 2018.
This MDP has been designed to address the need of business organizations to steer the strategic move in digitally dynamic environment. This intensive 2 Day Management Development Programme encompassed problem based solutions, experience and interactive presentations by a galaxy of eminent personalities. This programme unveiled the roadmap for the participants in the landscape of retailing, consumers’ shopping experiences, channel strategies, business processes, and consumer engagement through integrated marketing communication to ensure seamless performance of the organization.
The distinguished keynote speakers were:
|Mr. Abraham Stephanos||Tata Steel Processing & Distribution Ltd|
|Mr Sandip Sen||Ex President, BNCCI, Ex Chairman, EDI, Kolkata & Founder Member, Technocon Services, Kolkata|
|Mr. Aloke Mukherjea||Ex Chairman, FlaktWoods India Ltd|
|Jimmy Tangree||Head, 91.9 Friends FM|
|Mr. Anamitra Chatterjee||Executive Coach, Leadership facilitator, Faculty, i-IMPACT Consulting & Coaching (Founder), Kolkata|
|Mr. Sumit Ray, COO||AllIndia Technologies Limited, Kolkata|
Dr. Satyajit Chakraborty, President, IEM Group delivered the Host remarks and dwelt on the importance of Management in every spheres of life.
While on January 19, 2018, the distinguished speakers, Mr. Abraham Stephanos & Mr. Sandip Sen spoke on ‘Innovative strategies to be undertaken by Medium & Small-scale Industries’, the other speakers, on January 20, 2018, Mr. Aloke Mukherjea, Jimmy Tangree, Mr. Anamitra Chatterjee and Mr. Sumit Ray delivered talks on ‘Managing workforce from various Management perspectives such as consumers’ shopping experiences, channel strategies, business processes, and consumer engagement through integrated marketing communication to ensure seamless performance of the organization.
The Chief advisors of the MDP were Prof. (Dr.) Sujit Dutta, HOD, Department of Management (MBA) and Prof. Asok Kumar Banerjee, Department of Management (MBA), IEM.
About 15 participants from various Industrial sectors (including DVC, Jute Corporation, University of Calcutta, Titan Group, Techno India Group) attended the highly interactive MDP at Board Room, College of Management, IEM along with many Professors, other delegates, guests, and consultants. It was a grand success.
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